ORIGINS
The Story Behind Our Name and Logo
Why "ORIGINS"
Long before writing, before spoken language even settled into the forms we know today, humans were already telling stories. They told them on cave walls; with lines, symbols, and figures that needed no shared alphabet to be understood. It didn’t matter what language you spoke, where you came from, or how you communicated. If you could see the marks, you could read the story.
That is where the name ORIGINS comes from; not just as an acronym for “Open Realities for Inclusive Generative Immersive Narrative Spaces”, but as a statement of intent. Our project asks how immersive technology, extended reality, generative AI, holoportation, can bring back that oldest form of storytelling: one that works for everyone, regardless of language, ability, or background. We’re not inventing a new way for people to connect. We’re returning to the first one.
Why the Logo Looks the Way It Does
Most technology logos reach for something sleek and futuristic: a clean shape, a polished icon, a symbol of progress. We started there too, but every version felt like it was speaking to only one kind of user: someone who already fits the “standard” way of interacting with technology. For a project built around inclusivity, that felt like exactly the wrong starting point.
So instead of looking forward, we looked back; to the cave drawings that started it all. Our mark is a small human figure, arms outstretched, rendered the way it might have been etched on stone thousands of years ago: a few essential lines, nothing more than what’s needed to say *this is a person*. Its round head doubles as the “O” in ORIGINS, tying the symbol directly to our name.
The colour gradient running through the figure, from blue into pink, carries the same idea as the shape. Blue represents the technology we build: the XR frameworks, the AI, the systems working quietly underneath. Pink represents the people those systems are built for: real presence, emotion, connection. The figure sits exactly where the two meet, because that’s where ORIGINS lives; not in the technology alone, and not in the human story alone, but in the space where they come together.
It’s a simple mark, deliberately so. Like the drawings it’s inspired by, it doesn’t need a shared language to be understood.
